Mood Monsters
Student Project
Mood Monsters is a gender-inclusive menstrual care brand featuring both a mobile period tracking app and a line of menstrual hygiene products. The project challenges the heavily feminized conventions of the menstrual care industry through an inclusive, approachable, and emotionally relatable experience grounded in the realities of menstruation
Mood Monsters is a gender-inclusive menstrual care brand featuring both a mobile period tracking app and a line of menstrual hygiene products. The project challenges the heavily feminized conventions of the menstrual care industry through an inclusive, approachable, and emotionally relatable experience grounded in the realities of menstruation
My Roles (Solo Project): Creative Direction, Research, Packaging, Branding Design
2025-2026
The Problem:
The Problem:
89.6% of survey respondents rated existing period apps as highly gendered.
Yet the industry remains stagnant through exclusive body depictions on app icons, discriminatory signage in grocery stores, and advertisements disconnected from reality.
89.6% of survey respondents rated existing period apps as highly gendered. Yet the industry remains stagnant through exclusive body depictions on app icons, discriminatory signage in grocery stores, and advertisements disconnected from reality.
89.6% of survey respondents rated existing period apps as highly gendered.
Yet the industry remains stagnant through exclusive body depictions on app icons, discriminatory signage in grocery stores, and advertisements disconnected from reality.
My Mission:
How can I create a menstrual brand that feels more inclusive and reflective of the diverse people who experience periods?
My Mission:
How can I create a menstrual brand that feels more inclusive and reflective of the diverse people who experience periods?
Signing In
Interviews revealed a strong distrust for menstrual apps collecting sensitive data. To combat this; Mood Monsters takes responsibility to tackle transparency and autonomy.
Guest Mode
Guest mode gives people more control over their experience by allowing them to skip the sign-in process and store data locally to the device.
Privacy Policy Summary
No shady contracts or legal loopholes. Mood Monsters makes it a point to clearly state that data is completely under your control; no selling, or tracking, just app functionality.
Home Dashboard
Mood Monsters focuses on creating an experience that feels more inclusive to all people and genders who experience menstruation.
Customizable Dashboard
To accommodate the diverse needs people have when using tracking apps, users can set and adjust the types of features they would like to show up on their dashboard.
Accommodation Suggestions
Need a tool that isn't here yet? Mood monster builds for you. If people scroll to the bottom and still don't see what they want, they can request it.
Data Entries
Mood Monsters focuses on creating an experience that feels more inclusive to all people and genders who experience menstruation.
Tailored Cycle Predictions
45% of surveyors did not log their periods. The top 3 reasons being time, forgetfulness, or irregular cycles.
Quick, Flexible Data Logging
Logging takes just a few taps. Designed for quick everyday use, with optional advanced insights for digging deep.
Notifications
Interviews revealed a spectrum of comfort levels and reasons for using period tracking apps. While some people claimed that period reminders felt dysphoric, others relied on consistent reminders to help them stay on track.
Discreet Mode
For those who prefer a more private experience, discreet mode allows for users to be notified with neutral, non-revealing messaging.
Home Dashboard
Mood Monsters focuses on creating an experience that feels more inclusive to all people and genders who experience menstruation.
Customizable Dashboard
To accommodate the diverse needs people have when using tracking apps, users can set and adjust the types of features they would like to show up on their dashboard.
Accommodation Suggestions
Need a tool that isn't here yet? Mood monster builds for you. If people scroll to the bottom and still don't see what they want, they can request it.
Data Entries
45% of surveyors did not log their periods. The top 3 reasons being time, forgetfulness, or irregular cycles.
Tailored Cycle Predictions
Mood Monsters tailors cycle predictions and fertility windows based on your previously entered data. This means cycle predictions are customized, regardless of how irregular a period might be.
Quick, Flexible Data Logging
Logging takes just a few taps. Designed for quick everyday use, with optional advanced insights for digging deep.
Notifications
Interviews revealed a spectrum of comfort levels and reasons for using period tracking apps. While some people claimed that period reminders felt dysphoric, others relied on consistent reminders to help them stay on track.
Discreet Mode
For those who prefer a more private experience, discreet mode allows for users to be notified with neutral, non-revealing messaging.
Brand Extensions
